Sunday, July 22, 2018 12:40 PM

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Arada launches East Village at Aljada


Sharjah-based developer Arada has launched East Village, a new creative residential community targeting the younger generation at the developer’s Sharjah megaproject, Aljada. An urban focal point for creativity and culture, East Village will be home to students, singles and young couples, as well as those entering the jobs market for the first time. The East Village buildings will be characterised by bold, fresh and colourful designs, each carefully tailored to foster a sense of community among tenants, homeowners and visitors.

Residents at East Village will benefit from large green spaces that will play host to regular events, art installations and pop-up retail outlets. Constructed using responsible building practices, each apartment block will have communal areas, with additional space set aside for local facilities, including small shops and cafes. East Village is also located close to both Aljada’s Business Park, a commercial hub featuring 500,000 square metres of office space that will welcome both multinationals and SMEs inside a modern and welcoming environment, as well as University City, one of the Middle East’s largest education complexes.

Consisting of 15 buildings, each of which houses roughly 150 units, East Village features a range of studios and one-bedroom apartments with varying sizes and floorplans to suit the specific needs of end-users. East Village is being launched officially at the Cityscape Abu Dhabi trade show between 17-19 April at the Abu Dhabi National Exhibition Centre (ADNEC), where special prices and payment plans are on offer. Homes in the community will be handed over by the end of 2020.

Simultaneously, Arada has announced that enabling work on Aljada is now under way, following a ground-breaking ceremony attended by Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Arada, and Prince Khaled bin Alwaleed bin Talal AlSaud, Vice Chairman of Arada. The first phase of Aljada is on schedule to be handed over to homeowners by the end of 2019.

Sheikh Sultan bin Ahmed Al Qasimi said: “It is our hope that East Village will be a haven for young people taking their first steps into adult life. They are our greatest asset, and we believe that this new community will provide the next generation with a space that will allow their creativity to flourish. At the same time, we are also pleased to announce that work on the Aljada masterplan has now begun on schedule. This is in line with Arada’s promise to our buyers to deliver their homes on time and to an exceptional level of quality.”

Prince Khaled bin Alwaleed bin Talal said: “Young people around the world, and increasingly across the GCC, are now playing an individual role in responsible living and environmentally conscious spending. We're doing our part by working to position Aljada as a sustainability benchmark in the Middle East, with best-practice techniques and new technologies implemented right the way through the city. We’ll also be focusing on sustainability at East Village, a community dedicated to a generation that demands an exceptional quality of life that at the same time respects the environment.”

The news follows a busy few months at Aljada, the 24 million square foot mixed-use lifestyle destination located on the last large plot of undeveloped land in the heart of Sharjah. Earlier this month, Arada signed a management agreement with Emaar Hospitality Group to bring three new hotels, Address Aljada Sharjah, Vida Aljada Sharjah and Rove Aljada to the megaproject.

In March, Arada announced that Zaha Hadid Architects had won a global competition to design the Central Hub, the focal point of Aljada, and a new leisure and entertainment destination for the UAE. The first phase of the Central Hub will be completed by the end of this year.

Launched in September 2017 by His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, the Dh24 billion Aljada has swiftly become Sharjah’s fastest-selling residential community. Delivered in phases starting in 2019, the entire project is expected to be completed by 2025.

The Aljada masterplan is carefully designed with walkability and wide green spaces in mind, allowing residents, workers and visitors the ability to live, work, play and be entertained within a fully integrated and sustainable community. Aljada is ideally situated on the last major plot of undeveloped land in the heart of Sharjah, with exceptional connectivity to surrounding areas, and is an all-encompassing district that comprises considerable retail, leisure and entertainment options, in addition to a wide range of residential and commercial offerings.