Wednesday, September 27, 2017 1:34 AM

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Emaar announces 20th Address hotel project – the Address Fashion Avenue in Downtown


Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties, announced the roll-out of its 28th hotel project – the Address Fashion Avenue, located directly opposite the iconic Burj Khalifa and linked to the Fashion Avenue in The Dubai Mall that is currently being expanded.

Address Fashion Avenue, featuring the 167-room Address Fashion Avenue hotel and Address Residences Fashion Avenue with only 78 high-end residences, also marks the Group’s 20th hotel project under its premium luxury brand Address Hotels + Resorts, and the 12th Address project in Dubai.

With two other hotel brands, the upscale lifestyle Vida Hotels and Resorts, and the contemporary Rove Hotels, Emaar Hospitality Group now has 11 operational hotels and 28 hotel projects in the pipeline in Dubai and international markets including Saudi Arabia, Bahrain, Egypt and Turkey.

Address Fashion Avenue stands out for its spectacular location next to Burj Khalifa, and near the Mohammed bin Rashid Boulevard. Linked directly to the Fashion Avenue, a veritable showcase of flagship outlets by the world’s leading fashion brands in The Dubai Mall, the project is one of the last developments in Downtown Dubai.

The project complements the ongoing expansion of The Dubai Mall, which will witness the Fashion Avenue being expanded to add over 150 international fashion brands as well as a selection of restaurants and leisure attractions. Living up to the name, Address Fashion Avenue will celebrate its ‘fashion connection’ with a contemporary design and elegant architectural features.

With fashion forward living spaces highlighted by soft hues and silhouettes, Address Fashion Avenue is thoughtfully created to exude style. Each room of the project – both the hotel room and serviced residence – unfolds like a distinct piece of a designer’s signature collection.

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “With 28 upcoming projects and 11 operational hotels, Emaar Hospitality Group has set a distinctive imprint in the hospitality sector. As our flagship hotel brand, Address Hotels + Resorts has been a driving force of our growth, with its positioning of ‘where life happens’ resonating with our guests and residents. The new Address Fashion Avenue is even more exceptional not only because it is the 12th Address project in Dubai but also for its unique location by Burj Khalifa and linked directly to the expanded Fashion Avenue of The Dubai Mall.

“The hotel and serviced residences will appeal to those value exclusivity, love fashion and wish to make a personal statement on their preferences and aspirations. With Dubai fast evolving as a global fashion hub, the project will appeal to the trendy and trend-setters. Address brings enriching experiences for our guests, and we will continue to enrich their lives with luxury, style and elegance,” he added.

The welcome foyer of Address Fashion Avenue will have a specially commissioned art installation and dining rooms feature a lively open kitchen. The library, lounge and fumoir will appeal to connoisseurs for relaxing and meetings. The rooftop pavilion overlooking the spectacular vistas of the city as well as Burj Khalifa and The Dubai Fountain will be the place to-be-seen for trend-setters.

The deluxe guest rooms and suites are stylishly designed to appeal to the discerning with elegant décor and plush bedding, seating and work spaces. Other hotel amenities include a cafe, restaurant, rooftop pool and lounge, spa, fitness facilities, and children’s play areas.

Address Residences Fashion Avenue, with only 48 one-bedroom and 30 two-bedroom apartments, also redefines style and comfort. Fully serviced by Address Hotels + Resorts, the interiors are thoughtfully planned and laid out, and every aspect of the apartment designed to maximise the style factor associated with this prestigious project.

Address Fashion Avenue adds to a choice of hotels and serviced residences in Downtown Dubai, with the already operational Address Boulevard, Address Dubai Mall, Palace Downtown, Vida Downtown, Manzil Downtown and Rove Downtown, that are sought-after by guests and residents.

Marking its tenth year of operation, Emaar Hospitality Group has redefined the hospitality sector of Dubai and is fast expanding its footprint to international markets.