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Dh500 million First Avenue retail project to open in 2017

First Avenue mall and hotel, a part of Dh500 million investment based at the edge of Dubai Autodrome, is on track towards its opening in the first quarter of 2017, according to a company statement.

Owned and operated by Saudi Arabia’s Al Tawfeeq for Development and Investment (ATDI), the project will be composed of 70 shops, 15 restaurants and 150-room four-star hotel with contemporary style.

Dr Ramy Moussly, ATDI General Manager, said: “This is a project differentiated by the excitement of the race track and the contemporary style of the shopping and hotel experience, set against the backdrop of a rapidly growing suburban quarter of Dubai.”

“The development meets local demand for an easily accessible retail and hotel experience, with car parking, restaurants and entertainment options right on the doorstep. In Motor City, the catchment area is peopled by a young, educated and affluent demographic. The area’s population is growing, fueled by young expatriates who are looking for something new and different. At every level, First Avenue fits their needs. As Dubai’s development moves southwards, First Avenue is strategically located to serve a growing and discerning market,” he added.

First Avenue is strategically sited in a rapidly growing suburban area of Dubai, close to Sports City, Arabian Ranches, Al Barari, Silicon Oasis, Nshama, Mudon, Studio City and Dubai Production City. It is a short drive from Maktoum International Airport and the Expo 2020 site. The area is rich in facilities like parks, schools and swimming pools.

This retail development is expected to be a social and retail hub for the Union Properties-developed Motor City, with a distinct automotive and lifestyle theme. The two-storey development stretches across 500,000sq/ft, with a one-kilometre roadway linking each end.

The mall expects to attract footfall from a densely populated catchment area, with the shops, restaurants, healthcare services and a hotel drawing visitors across all market segments, especially families, tourists and business people. Locally, the community can get all the services they need at First Avenue, making it an all-week-round destination rather than just somewhere to go at the weekend. The development will have a children’s entertainment area, as well as an underground car park with 400 spaces.